About Red Seal Hub

Built by tradespeople, for the trades.

Red Seal Hub is career infrastructure the skilled trades deserved a decade ago. One place to train, one place to prove what you can do, one place to hire skilled workers, one place to bring your trade to Canada.

Made in Canada
Built in the trades
For everyone in them
A journeyman mechanic in greasy navy coveralls leans over a diesel engine reading a service manual while a young woman apprentice in safety glasses watches and learns. Real working garage, real grit.

The trades kept the world running. Their tools never caught up.

Electricians, mechanics, welders, plumbers, cooks, carpenters, equipment operators. The people who keep the lights on, the food coming, and the wheels turning. The backbone of every country that builds things.

For a long time, the tools they had to actually build their careers were stuck in the 1990s. Paper logbooks. PDF textbooks from 2003. Job boards that don't know what a Red Seal is. Profiles that can't tell the difference between a 4th-year apprentice and someone who watched a YouTube video.

Red Seal Hub is what we wished existed when we were coming up. One profile, one place to train, one place to get hired, one pathway to bring your trade to Canada.

Why Now

The country is investing in the trades.

Canada needs 1.4 million new tradespeople by 2033. The federal Team Canada Strong plan is putting $6 billion behind training, recruiting, and supporting them. Red Seal Hub is the career infrastructure to help workers get there.

1.4M

new tradespeople Canada needs by 2033

$6B

federal investment in skilled trades training

56

Red Seal trades across construction, industrial, motive power, and service

“It's going to be a great time to be in the trades.”

PM Mark Carney, announcing Team Canada Strong, April 2026

View from inside a small shop manager's office: a tidy desk with phone, coffee mug, and notepad in the foreground. Through a large interior window behind the desk, tradespeople in coveralls are visible working on the shop floor, slightly out of focus. Natural light from open bay doors fills the shop.
Our Story

Built by a tradesperson.

Red Seal Hub was started by someone who's lived both sides of the trades. Red Seal Cook by trade, with the apprenticeship and the certification to back it. Over a decade after that recruiting in the skilled trades, much of it on the mechanical side. Heavy duty, automotive, industrial.

Two views of the same gap. As an apprentice: dated textbooks, no way to log hours that actually counted, no clear path. As a recruiter: stacks of resumes that hid more than they told, employers who couldn't find verified talent, internationally trained workers stuck in paperwork nobody explained.

Red Seal Hub is the tool we wished existed on both sides of the desk. Built in Canada. Made for the trades worldwide.

Brand Philosophy

Humanity first. Always.

AI is in the toolbox. It is not the mission. The mission is people. We use the tech to build things that genuinely help tradespeople, and we never forget which one matters.

Technology serves people.

Every feature has to make a tradesperson's career better, not just look impressive in a demo. The person in front of the screen is the one that matters.

Enhance, never replace.

Red Seal Hub helps you study smarter, find better work, and prove what you can do. It doesn't replace the skill, judgment, or grit that makes a tradesperson.

Speak like a person.

We've been on job sites. We know the audience. No corporate fluff, no hype, no buzzwords. Just the work, said straight.

One place. The whole trade career.

Whether you're prepping for your Red Seal, hiring for your next crew, helping a worker bring their trade to Canada, or guiding the next generation through it, there's a place for you on Red Seal Hub.

Free to start
No credit card required
All 56 trades covered